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Digitala Nyheter V.49 / NEWS / December 11, 2022

Digitala Nyheter V.49

By Tiffany Karlsson

 

Välkomna tillbaka till Digitala Nyheter V.49! Den här veckan får vi ta del av nyheter kring Twitter, Instagram, YouTube och Snapchat. Häng med!

Twitter tar bort alternativet Moments

Twitter har nu meddelat att alternativet Moments inte längre finns. Twitter noterar dock att du fortfarande kommer att kunna se de som skapats tidigare, men alternativet att skapa nya Moments försvinner, vilket i praktiken markerar slutet på Moments-projektet som lanserades 2015. Vid den tiden utsågs Moments som “ett helt nytt sätt att se på Tweets”, där Twitter ville göra funktionen till ett stort fokus, som ett sätt att hjälpa till att lyfta fram det bästa av vad plattformen har att erbjuda, utan att behöva känna dig runt i appen, eller följa rätt personer. Moments var en höjdpunkt för de bästa artiklarna varje dag som kurerades av Twitters nyhetsteam. Men medan det första svaret på alternativet visade något löfte, har Moments användning och intresse minskat över tiden.

Instagram uppdaterar “Shadowbans” 

Instagram vill ge mer insyn för kreatörer med en ny uppdatering av instrumentpanelen för kontostatus i appen, som kommer att indikera om ditt innehåll är berättigat att rekommenderas av dess olika system. Det kommer också att ge tips om hur man åtgärdar eventuella problem på denna front. Om du ser en gul varning i din kontostatus-skärm kan du klicka dig vidare för att lära dig mer, som sedan visar ett urval av inlägg som kan bryta mot Instagrams regler, tillsammans med en förklaring om varför de kan bryta mot plattformens politik.

YouTube lägger till nya redigeringsverktyg

YouTube har annonserat en rad nya justeringar och uppdateringar, som faktiskt är ganska betydande, på olika sätt, men särskilt om du vill göra Shorts till ett fokus på väg in i det nya året. För det första, YouTube ger Shorts-skapare möjlighet att använda en bildruta från deras klipp som miniatyrbild i processen för att skapa shorts, med början med Android-användare. Kreatörer kan redan välja en miniatyrbild för sina Shorts i YouTube Studio, men den här nya processen kommer att göra det lättare att göra det inom det ursprungliga uppladdningsflödet, vilket kan hjälpa till att effektivisera processen.

Snapchat lanserar nya Bitmoji Clothing Drop med Adidas

Personalisering med avatarer blir allt mer en ny form av uttryck och en ny möjlighet för varumärken, och Snapchat, via sina populära Bitmoji-avatarer, vill haka fast vid denna förändring genom att införliva nya digitala klädalternativ i sitt utbud. I ett nytt partnerskap har Snapchat och Adidas gått samman för att släppa en ny linje med exklusiva Bitmoji-kläder som för första gången kan köpas via tokens som förvärvats i appen. Snabb Tokens kommer i varierande paket och kan användas i Snapchats olika shopping- och åtkomsterbjudande, som Snapchat hoppas kunna expandera till ett bredare digitalt handelssystem inom appen.

 

Har ni några frågor angående Digitala Nyheter V.49 eller vill komma i kontakt med oss så gör ni det enklast här! Ni hittar även förra veckans Digitala Nyheter här.

Skapa content för kunden / Marketing / December 7, 2022

Skapa content för kunden

By Tiffany Karlsson

 

Skapa content för kunden

I detta inlägget ska vi hjälpa er med att skapa content för kunden! Hur får du din kund att förstå ditt varumärke och dina produkter eller tjänster? Häng med!

Lär känna dina kunder

Det är många som missar detta, men ack så viktigt det är. Vi tror ofta att vi vet exakt vem vår kund är, eller åtminstone vem vi vill att vår kund ska vara. Tyvärr fungerar inte detta alltid, då vi måste se till vem vår faktiska kund är så att ni kan skapa innehåll som tilltalar just den personen. Ett bra sätt att förstå sig på sin kund är att skapa personas, då man bygger upp en hel personlighet inom en specifik målgrupp. Detta gör vi för att få ett ansikte på de vi försöker nå.

 

Analyser och undersökningar

Istället för att gissa vem som besöker hemsidan så kan vi faktiskt använda de verktygen som finns, både Google Analytics och egeninsamlad data från hemsidan, för att se vem som faktiskt besöker hemsidan. Sen får man inte heller underskatta att göra faktiska undersökningar för att förstå vem din kund är. Skicka ut mail till kunder eller till de som övergivit varukorgen, och ställ frågor. Genom att fråga faktiska personer istället för att strikt se till kvantitativ data så får du istället kvalitativ data. En kombination av analyser och undersökningar ger dig en bättre bild av vem din främsta målgrupp är.

 

Utvärderingar 

Efter arbetet ni gjort så måste man utvärdera. Vi sätter ihop datan vi fått in för att skapa oss en bild av vem vår målgrupp faktiskt är, när vi gjort detta så bygger man om sina personas för att passa det vi har sett genom analysarbetet. Genom att jobba på detta sättet så kommer du hela tiden att ligga i fas med din hemsidas användare och potentiella kunder och du kommer även kunna anpassa innehållet för din målgrupp.

 

Vad vill kunden se?

Nu när du har lärt känna din kund, eller fått en tydligare bild av det, så kan man lättare börja skapa innehåll för att tilltala målgruppen. En viktig sak att komma ihåg är att din kund inte kan dina produkter, så du behöver visa och övertala dem.

 

Vi hoppas att ni får nytta av våra tips och lycka till med att skapa content för kunden! 

Digitala Nyheter V.48 / NEWS / December 2, 2022

Digitala Nyheter V.48

By Tiffany Karlsson

 

Välkomna tillbaka till Digitala Nyheter V.48! Den här veckan får vi läsa om bland annat Pinterest, LinkedIn, WhatsApp och YouTube. Häng med!

Pinterest avslutar sitt Creator Rewards-program

Pinterest har meddelat att de avslutar sitt Content Rewards-program senare i veckan. Detta var ett sätt för kreatörer att tjäna pengar genom att skapa idénålar med teman, baserat på månatliga uppmaningar från Pinterest. Detta gjorde det möjligt för Pinterest att både uppmuntra Idea Pin-aktivitet och vägleda dessa Pins mot mer engagerande element, men nu går det vidare från projektet. Olika sociala plattformar har erbjudit liknande incitamentsprogrammen, med varierande framgångsnivåer, men för det mesta har de så småningom blivit ohållbara. Vilket på något sätt är förväntat.

LinkedIn lanserar Native Post Scheduling I appen

Vissa användare har nu tillgång till LinkedIns inbyggda schemaläggning för inlägg, som det har testat internt under de senaste månaderna. Det lägger till ytterligare ett verktyg till din LinkedIn-hantering, vilket kan vara till stor hjälp för att maximera din närvaro på plattformen. Och med fler användare som letar efter potentiella alternativ, ifall Twitter faller in i sig själv, kan det vara en större övervägande. Processen är ganska enkel, man trycker på klockikonen för att komma åt schemaläggnings-alternativet och anger sedan ett datum och en tid för när du vill att ditt inlägg ska gå live i appen.

WhatsApp lägger till ett nytt alternativ 

WhatsApp rullar nu ut ett nytt alternativ som gör att du kan skicka ett meddelande till dig själv, vilket kan vara bra för att föra anteckningar, skicka länkar som du vill komma tillbaka till och hålla reda på möten till exempel. Du kommer nu att kunna se dig själv som en kontakt i din WhatsApp-mottagarelista, med WhatsApp som lyfter fram exempel som inköpslistor, reseinspiration och röstanteckningar. Funktionen har nu testats under de senaste veckorna, med betatestare som fick tillgång i slutet av oktober. WhatsApp har nu bekräftat att det rullas ut till alla användare, på både android och iOS.

YouTube lägger till frågesporter 

YouTube har lanserat två nya tester för funktionen Community Posts, som kommer att ge fler sätt för kreatörer att engagera och interagera med sin publik i appen. Communityinlägg är en flödesbaserade uppdateringar som kan ses på fliken “Community”, som kan nås på YouTube-kanaler med över 500 prenumeranter. Det är i grunden ett uppdateringsflöde i sociala medier, utformat för att öka engagemanget med din YouTube-gemenskap, förutom dina vanliga videouppladdningar. Först ut är YouTubes nya visuella redigeringsprocess för bildbaserade inlägg, vilket ger fler sätt att skapa dina communityuppdateringar. Youtube lägger också till frågesporter som ett annat alternativ för communityposter, vilket ger fler sätt att skapa direkt engagemang och interaktion med dina tittare.

 

Har ni några frågor om Digitala Nyheter V.48 eller vill komma i kontakt med oss på Helsingborg Design LAB så gör ni det enklast här! Ni hittar även förra veckans Digitala Nyheter här!

Undvik skräpposten för dina mail / Marketing / December 1, 2022

Undvik skräpposten för dina mail

By Tiffany Karlsson

 

Undvik skräpposten för dina mail

Har du koll på din leveransbarhet när du skickar mail? Många lägger tid, energi och pengar på att skapa bra innehåll till sina mail-utskick, men glömmer vissa viktiga punkter för att mailet inte ska hamna i någons skräppost. Här har vi listat lite tips för att undvika skräpposten för dina mail!

Kontaktlistor

Det här är ett big no! Även fast det är lagligt att köpa listor och skicka mail till personer som har godkänt kommunikation via mail, men det är inte en bra idé. Detta eftersom de här personerna som du skickar till har högst troligt aldrig hört talats om dig och kommer med största sannolikhet att avprenumerera på ditt mail eller bli markerad som spam. Grunden till en bra leveransbarhet är en bra relation mellan avsändare och mottagare. Så fokusera istället på att bygga upp en kontaktlista med e-postadresser av kvalité.

 

Ren och uppdaterad lista

Även om din lista endast består av personer som själva valt att finnas på din lista, så riskerar du att bli markerad som spam. Så, i det här fallet är det bättre med kvalité framför kvantitet. Genom att plocka bort dina hard bounces och oengagerade kontakter kommer du inte bara öka din leveransbarhet över tid, du kommer även få en markant högre open rate.

 

Double opt-in

Double opt-in innebär att nära någon fyllt i sin e-post för att prenumerera på din lista får dom ett bekräftelsemail med en länk där kontakten måste godkänna att dem vill ta emot kommunikation från dig. Double opt-in säkerställer att du får rätt e-postadress på din lista vilket minskar hard bounces. Genom att lägga in double opt-in kommer du få en mer kvalificerad lista och dina kontakter kommer vara mycket mer engagerade i dina utskick. Motsatsen till double opt-in är single opt-in, vilket rent krasst innebär att vem som helst kan fylla i fake adresser som hamnar direkt på din lista.

 

En klockren rubrik

Rubriken kan kännas som en mindre sak att tänka på bland alla de tekniska sakerna, men det kan mycket väl vara som så att du hamnar i skräpposten för att du har använt fel ord i din rubrik. Undvik till exempel utropstecken, bara stora bokstäver eller triggerord som “100% FREE” och liknande.

 

Vi önskar er ett stort lycka till med era mail och håller tummarna att de inte hamnar i skräpposten!

Digitala Nyheter V.47 / NEWS / November 25, 2022

Digitala Nyheter V.47

 

Digitala Nyheter V.47

Välkomna tillbaka till Digitala Nyheter V.47! Idag ska vi få ta del utav nyheter kring Snapchat, LinkedIn, Youtube och TikTok. Häng med!

Snapchat lanserar nya funktioner för att fira VM 

Snapchat har tillkännagett en rad nya funktioner för att hjälpa fansen att engagera sig i VM 2022, inklusive lagbaserade AR-filter, nya AR Try-On-funktioner, så att du kan se hur du skulle sett ut i varje lags kit och liveuppdatering för att hålla dig informerad om det senaste. Först ut är Snapchats nya ansiktsmålnings-inspirerande teamfärglinser, som ger ett enkelt sätt att visa ditt stöd i appen. Snapchat säger att alla deltagande lag kommer att ha sina egna linser, vilket gör det möjligt för alla supportrar att visa sina lagfärger på ett interaktivt och engagerande sätt. De lanserar också en ny upplevelse som heter “Live Garment Transfer Lenses” som gör att du virtuellt kan prova varje deltagande lags uniform.

Youtube testar nya produkttaggar för Shorts

Youtube lanserar ytterligare ett alternativ för intäktsgenerering för Shorts, med ett nytt experiment som kommer att se att vissa kreatörer kan tagga produkter för köp i sina Shorts-klipp. Som rapporterats av The Finanvial Times har Youtube startat ett nytt pilotprogram med utvalda kreatörer i USA, som kommer att se produkttaggar visas i Shorts, med tittare i USA, Indien, Brasilien, Kanada och Australien som kan se taggarna och shoppa direkt i appen. Detta kan ge en viktig livlina för kreatörer av shorts, och ett annat nyckelelement till Youtubes fördel, eftersom kampen om kreativa talanger hettar till i utrymmet.

LinkedIn lanserar en ny säkerhetshubb

Som en del av sin pågående strävan att förbättra varumärkessäkerheten vid annonsplacering har LinkedIn nu lanserat ett nytt säkerhetsnav för varumärken för sina Audience Network-annonser. Detta kommer att göra det möjligt för annonsörer att ta reda på mer information om LinkedIns partnerplattformar och skapa tillåtelse samt blockeringslistor för att klara detsamma. LinkedIns Audience Network gör det möjligt för annonsörer att utöka sina kampanjer bortom själva LinkedIn och dela sina kampanjer över plattformens nätverk av publiceringspartners, som inkluderar tusentals premiumpartner-appar och webbplatser där LinkedIn-medlemmar spenderar sin tid. Det nya Brad Safety-navet ger direkt kontroll över dessa placeringar.

TikTok försöker ta itu med säkerhetsproblem

Egentligen är det enda som verkligen kan stoppa TikToks snabba uppgång just nu, regeringsreglering, med myndigheter i flera regioner som fortsätter att analysera appens potentiella band till den kinesiska regeringen, och säkerheten för avändardata i detta avseende. Den amerikanska kommittén för utländska investeringar har undersökt TikTok i flera år, vilket har sett flera höga tjänstemän med anknytning till utredningen offentligt begära att appen ska förbjudas på grund av sådana problem. Nu har FBI anslutit sig till dessa samtal, och FBI-chefen Chris Wray sa att appen, enligt hans bedömning, verkligen utgör ett hot mot den nationella säkerheten. Sådana påståenden är inget nytt, TikTok har ställts inför samma anklagelser sedan lanseringen i USA, med farhågor som ökar med tiden, eftersom appens inflytande fortsätter att expandera.

 

Har ni några frågor eller vill komma i kontakt med oss på Helsingborg Design LAB så gör ni det enklast här. Ni hittar även förra veckans Digitala Nyheter här!

Få fler följare på LinkedIn / Marketing / November 21, 2022

Få fler följare på LinkedIn

By Tiffany Karlsson

 

Få fler följare på LinkedIn

Det är väldigt enkelt att skapa en företagssida på LinkedIn, och vissa kanske tänker att det räcker där efter att man lagt till sin logga och en bakgrundsbild. Men vill man få fler följare på sin företagssida så är det mer grejer att tänka på.

Enligt LinkedIn så får sidor med fullständig information 30% mer visningar i jämförelse med sidor som inte är kompletta med information, dessutom om informationen på din sida är anpassad efter din målgrupp så är sannolikheten större att de börjar följa din sida. Ett steg till är om du lägger ut innehåll i inlägg som känns rätt för din målgrupp.

 

SEO

En viktig insikt är att du kan optimera din sida för sök, som du säkert vet är SEO superviktigt för alla företagare som vill synas och samma sak gäller på LinkedIn. Först och främst lägger du in relevanta sökord i din underrubrik, din så kallade “Tagline”. När du är klar med det så bör du sedan se över din “Om”-sektion, så att den speglar ditt företags värden, mål, vision och mission. Därefter ser du till att lägga in alla relevanta länkar, till exempel till din hemsida. Taglinen visas även i Google Search, så var relevant med vad ditt företag kan erbjuda.

 

Optimera ditt innehåll för din målgrupp

En viktig sak innan du börjar posta innehåll på LinkedIn, se till att ha koll på ditt företags “tone of voice”, färger och logga. Du vill ju att folk ska komma ihåg ditt företag och det görs inte om man ändrar saker och ting hela tiden, så försök hålla dig till företagets brand. Se även till så att du lägger ut längre texter som matchar vad din målgrupp söker på, då blir dina inlägg också mer sökbara än om du bara skulle lägga ut inlägg med ett fåtal ord eller korta meningar. Du kan alltid använda dig av tjänster för sökords-research för att ta reda på detta. Se också till att använda både bilder och videos och väl genomtänkta sådana som speglar ditt företag och brand.

 

Var frekvent och planera ditt innehåll 

Som med alla andra sociala kanaler är det bra att posta frekvent och gärna planera inläggen så du vet vad som ska ut och när de ska ut. Sidor som lägger ut inlägg varje vecka ser dubbelt så mycket engagemang än de som inte gör det. Det här genererar också organsik räckvidd vilket i sin tur leder till nya potentiella följare och på så vis växer sidan. När du har lagt ut inlägg, se till att svara på eventuella kommentarer, för att få mer spridning och visa att du är aktiv.

 

Analysera konkurrenter och LinkedIn Ads

När väl grunden är satt och du kommit i gång så kanske du funderar på hur du ökar ytterligare och kan växa vidare. Ett tips är att kolla på vad dina konkurrenter gör och se hur de jobbar, på så vis kan du fylla ett utrymme som kanske saknas och tillföra mervärde till din potentiella kund. Men tänk på att inte kopiera rakt av! Att jobba med LinkedIn Ads är också en bra väg framåt, det viktiga här är att man sätter upp en strategi som passar just ditt företag och ditt företags mål. Alla företag är olika och har olika förutsättningar, det viktiga här är att anpassa det rätt utefter just det. Många gånger är LinkedIn Ads ett riktigt bra komplement till din organiska räckvidd för att bygga ditt varumärke.

 

Vi önskar er lycka till med er företagssida på LinkedIn! Vill ni komma i kontakt med oss på Helsingborg Design LAB så gör ni det enklast här!

HDL’s web communicator Tiffany / TEAM / November 15, 2022

HDL’s web communicator Tiffany

Here we have HDL’s web communicator Tiffany, who started with her LIA here at the beginning of 2022. Now she works here with us and mainly handles our in-house projects with content!

Can you tell us a little about yourself? What do you prefer to do on a day off?

This is probably the hardest question to get haha! But I am a happy 24-year-old girl who lives in Helsingborg. I’m passionate about creating content and love to use my creative brain in different ways. I also spend far too much time on social media every day, where I usually find all the inspiration for what I do, whether it’s photography, film, text or editing! As for my work here at HDL, I am also studying to become a web communicator and will be finished in the spring of 2023.

On my days off, I love to go for long walks with my little dog, spend time with friends and family or watch football. I’m a very spontaneous person so I’m almost into doing whatever, everything is an experience in itself! I also love to travel and experience different cities and countries, going on Weekends is one of the most fun things I know.

 

What does a working day look like for you?

I usually work with creating content and copy for our various in-house projects, such as for this blog, for example. Then I also help to read, correct and help with other projects.

But on a normal day, I usually sit and write blog posts, everything from Digital News to tips and tricks on social media. Find inspiration for new posts, sketch some designs we can have which I then send over to our Graphic Designer Amanda. I also plan our posts in advance, so everything looks nice and good on our channels, with images and texts. I can sit and sketch designs, ideas and text for different posts for hours, I think that’s super fun!

I feel like a fish out of water here at HDL, mainly because of the responsibility I get here every day but also because I get an outlet for my creative brain. Everything is possible here at HDL and I love that!

 

Let’s do 3 quick questions!

Night at home/night out? – Probably can say both actually! Nothing beats a cozy evening at home with a good series and lots of snacks. But a good night out is also gold ?

Sun vacation/ski vacation? – Ski holidays every day of the week!!! Gliding around on a snowboard all day and ending with a go après ski is magical. Throw in some curls with the board in between too ?

Movie/series? – Series! I want a lot to look at so I can stretch and look for a whole evening, like haha

 

If you want to get in touch with HDL’s web communicator Tiffany, the easiest way is here!

Digitala Nyheter V.46 / NEWS / November 15, 2022

Digitala Nyheter V.46

 

Digitala Nyheter V.46

Välkomna tillbaka till Digitala Nyheter V.46! Den här veckan får vi ta del av nyheter kring Youtube, Pinterest, Instagram & LinkedIn. Häng med!

YouTube utökar översättningar av kommentarer och smarta svar 

YouTube har tillkännagivit en utökning av sina verktyg för kommentarsöversättning, tillsammans med bredare tillgång till Smart Replies, dess strömlinjeformade, mall-svarsalternativ, som gör det lättare att snabbt interagera med tittarna i appen. YouTube säger att detta har varit ett mycket efterfrågat tillägg, och baserat på detta lägger de nu till kommentarsöversättningar till Studio Mobile, vilket ger ett annat sätt att engagera sig i kommentarer som publiceras på ett annat språk. YouTube utökar också sitt “Smarta Svar”-experiment, som ger kommentarsförslag när man svarar in-stream-tittare.

Pinterest tillkännager bredare lanserar av sin “Shuffles” Visual Collage-app

Efter att ha lanserat sin nya “Shuffles” visuella collage-app för utvalda användare redan i augusti, gör Pinterest nu appen tillgänglig så att vem som helst kan skapa sina egna konstnärliga collage från ursprungna Pinterest-bilder. Shuffles låter användare lägga olika foton av objekt över varandra i en konstnärlig visning, som sedan kan animeras och/eller ställas in på musik. Användare kan sedan dela sina skapelser i andra appar, med produktbilderna länkade tillbaka till Pinterest för att uppmuntra mer upptäcktsaktivitet. Användare kan antingen välja bilder från Pinterest, eller ta sina egna, med Pinterests system som skannar Pinterest efter liknande objekt. Som nämnts gjordes appen ursprungligen endast tillgänglig för utvalda användare, men även i begränsad utgåva utlöste den omedelbart en trend bland yngre publik.

Instagram ger kapacitet att lägga till musik till stillbilder

Instagram har lagt till funktionen att lägga till musik till stillbilds-inlägg, vilket ger ett annat sätt att integrera musik i IG-upplevelsen. Du kommer nu att se ett nytt “Lägg till musik”-alternativ när du ska lägga upp ett inlägg, där du kan söka efter låtar att lägga till i ditt stillbilds-inlägg. Du kan välja ett segment på mellan 5 och 90 sekunder av låten av använda, vilket ger ytterligare sammanhang och/eller atmosfäriska element till ditt inlägg.

LinkedIn lanserar en ny kodutbildning med GitHub

LinkedIn har tillkännagett ett nytt utbildningssamarbete med Github, som kommer att tillhandahålla fler utbildningsresurser för mjukvaruutvecklare inom LinkedIn Learning-plattformen. Den nya LinkedIn Learning med GitHub Codespaces-integrationen kommer att göra det möjligt för utvecklare att få verklig arbetsplatsliknande övningar för att öka sina kodningsfärdigheter. De nya GitHub Codespaces kommer att finnas tillgängliga i 50+ LinkedIn Learning-teknikkurser, och tillhandahåller “verkliga mjukvaruutvecklings-miljöer” för de mest populära programmeringsspråken.

 

Har ni några frågor angående Digitala Nyheter V.46 eller vill komma i kontakt med oss på Helsingborg Design LAB så gör ni det enklast här!

Digitala Nyheter V.45 / Development / November 10, 2022

Digitala Nyheter V.45

By Tiffany Karlsson

 

Digitala Nyheter V.45

Välkomna tillbaka till Digitala Nyheter V.45! Den här veckan ska vi få läsa om bland annat Instagram, TikTok, Youtube och WhatsApp. Häng med!

Instagram lanserar sina nya schemaläggnings-verktyg i appen

Efter att ha testat det med utvalda användare under de senaste veckorna så kör nu Instagram ut sina nya verktyg för schemaläggning av inlägg i appen till alla professionella konton i appen. Det här kommer att göra det möjligt för dig att schemalägga foton, karuseller och Reels direkt i appen, upp till 75 dagar i förväg. Funktionellt tillför detta inget nytt eftersom du har kunnat schemalägga inlägg via Creator Studio sedan 202. Men det kan göra det enklare att hantera ditt innehåll när du är på språng, medan kapaciteten att schemalägga Reels, i synnerhet, kan hjälpa dig att maximera din innehållsprestanda.

 

TikTok ger en ny översikt över sina säkerhets- och integritetsverktyg

TikTok är den mest populära sociala appen bland tonåringar för tillfället, och med det kommer det också en nivå av oro kring innehållet som tonåringar ser i appen, och vad TikToks algoritmer kastar ut för att hålla dem anslutna till plattformen. TikTok har mött betydande  kritik på den här fronten och har till och med förbjudits i vissa regioner för att ha exponerat ungdomar för provocerande, oanständigt innehåll, samtidigt som det finns farhågor kring rovdjur i appen, vilket ytterligare kan utsätta barn för risker. För att hjälpa till med detta, och som en del av Brand Safety Summit, som nyligen hölls i New York, har TikTok publicerat en ny översikt över sina olika säkerhetsverktyg, för att ge föräldrar mer insikt i hur de kan hålla sina barn säkra i appen, och för att hantera den tid de spenderar på appen.

 

Youtube tillkännager utökad lansering av livestream-gäster 

Youtube har meddelat att de öppnar upp sitt “Go Live Together”-alternativ för fler användare från och med denna veckan, vilket kommer att ge mer kreativa överväganden för dina livestreamar i appen. Youtube har börjat testa Go Live Together med utvalda kreatörer redan i Mars, och vill nu ta det till nästa steg. Go Live Together låter dig bjuda in en annan Youtube-användare till din stream, där videon sedan visas i vertikal delad skärm, vilket ger nya engagemangs- och interaktionsalternativ under en livesändning på Youtube.

 

WhatsApp lanserar gemenskaper för att maximera ämnesbaserad upptäckt och engagemang 

Efter att ha annonserat sin kommande uppgradering av gruppchatt redan i April, har WhatsApp nu lanserat sin nya “Communities”-uppdatering, som ger ytterligare funktionalitet för dina gruppchattar i appen. Den nya Community-processen det möjligt för användare att ansluta relaterade gruppchattar under en enda banner, vilket gör det lättare att hålla kontakten med ett bredare sammanhang kring ett ämne. Varje WhatsApp-gemenskap kommer att innehålla en beskrivning av vad gemenskapen är till för, såväl som en meny med undergrupper inom den gemenskapen som medlemmar kan välja att gå med i. Det kommer att möjliggöra alla nya sätt att använda appen för att anslut, samtidigt som det underlättar nya former av upptäckt, vilket ger fler sätt att hålla kontakten på.

 

Har ni några frågor angående Digitala Nyheter V.45 eller vill komma i kontakt med oss på Helsingborg Design LAB så gör ni det enklast här!

HDL’s founder Pierre Gronberg / TEAM / September 6, 2022

HDL’s founder Pierre Gronberg

Let us present HDL’s founder Pierre Gronberg!
Pierre established Helsingborg Design LAB 2017 and have since then worked as a jack of all trades here at HDL.

HDL's founder Pierre Gronberg

Tell us a little about yourself! Who is Pierre Gronberg? 

Where should I start? I’m a person who loves to start new, build and expand in the tech world where my ultimate mission is to make the digital world all more enjoyable with design and technology. It can be anything from a standard small website to technical cybersecurity solutions that help individuals keep their information in secure storage.

I usually see myself as a visionary and like to poke at things that many don’t feel confident in doing. I usually look at existing services, products and try to find errors in solutions to find opportunities to improve and innovate, which usually leads to me getting some “crazy ideas” which at the time of writing have led me to start a number of different companies the recent year.

I’m a laid-back and chill person who tries to live life to the absolute max. In my free time I mostly get stuck in word, which I love, bit in addition I spend time with my family and try to get out into nature as much as possible. I love cycling and being out at the sea, I don’t like sunbathe but I feel good where it’s hot but not too hot. I like it best in an International culture and strive for an official Mr. World-wide status. And I’m a 100% Formula 1 nerd!

 

What can a normal working day look like for you?

My days are like throwing ping-pong balls in a box and shaking around. I do everything and sometimes nothing. Some days I have more to do than there are hours in the day and some days you sit and wonder where everything went. I work very close to my team and developers and I try to anticipate problems before it becomes a problem.

I also focus on expansion while constantly reconciling with everyone involved, such as new customers and existing ones, and so on. We also have a number of different own projects which also needs some love so I jump between companies and projects and supporting the team where it’s needed.

 

Three quick questions with HDL’s founder Pierre Gronberg!

Stay home/a night out? – Stay at home, but sometimes a spontaneous night out is really nice!
Sun holiday/skiing holiday? – Sun holiday!
Movie/series? – Movie, series are way too dangerous. I simply can’t stop looking..

 

If you want to get in touch with pierre, you do it easiest here!

Test / Marketing / August 22, 2022

Sänka Bounce Rate

By Tiffany Karlsson

Att har en hög Bounce Rate är inget bra, man vill har denna så låg som möjligt. Är den hög på er hemsida så är det antagligen något som är fel. Nu ska vi berätta vad ni kan göra för att sänka er Bounce Rate!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

 

 

Vad är Bounce Rate?
En bounce rate representerar det “studs” som Google Analytics känner av i om inaktivitet vid ett besök av en sida. Vad exakt denna inaktivitet beror på kan har olika orsaker. Sidan har kanske relevant information som besvarar sökfrågan direkt. Användaren tillhör kanske fel målgrupp och har inget intresse av innehållet. Oavsett anledning väljer användaren att inte klicka sig vidare på webbsidan. Google beräknar bounce rate och avvisningsfrekvensen såhär beroende på om det är en specifik sida eller för hela sajten:

Avvisningsfrekvens på en specifik enskild sida:
Totala antalet avvisningar / totala antalet besök på sidan.

Avvisningsfrekvensen för hela sajten:
Totala antalet avvisningar på alla sidor/ totala antalet besök på alla sidor.

Tips till att sänka Bounce Rate:
Se över ditt innehåll på sajten Ingen tycker om att mötas av en vägg av text. Se till att du har optimerat innehållet på sidan samt dela upp den så att det inte känns så tungt.

Kontrollera CTA
Är det tydligt vad du vill att dina besökare ska göra på din sajt? Om svaret är nej så kan det vara en bra ide att sätta upp tydliga CTAs “call to actions” på din sajt.

Pop ups
Tänk på hur du använder Pop Ups. Det kan förstöra mer än att hjälpa i vissa fall mm du använder dig av pop ups som tar över hela sidan då risken är större att besökaren lämnar direkt.

Undersök enheterna
Kontrollera om avvisningsfrekvensen skiljer sig något mellan olika enheter. Är det så att mobil har en betydligt högre avvisningsfrekvens än vad besökaren har som kommer från en laptop så kan det vara en bra ide att se hur ni kan göra det bättre för den mobila användaren.

Ge alla sidor kärlek
Om ni har en bra start- och konverteringssidor men fortfarande en hög bounce rate på hela sajten så kan det vara dags att kolla på det mindre viktiga sidorna där du inte lagt lika stort fokus. Eftersom google räknar på avvisningar på alla sidor så kan dessa sidor höja snittet rejält för din totala bounce rate.

Landningssidor
Det spelar ju ingen roll hur grym startsida du har om det är så att du leder in trafik till en annan sida med exempelvis en kampanj. Så se därför över vilka sidor du kommer att använda i kampanjer och optimera dessa så att besökarna får en så bra start som möjligt när det klickar sig in på din sajt.

Vi önskar er ett stort lycka till med att sänka Bounce Rate och skulle ni behöva fråga oss något eller vill har vår hjälp så når ni oss enklast här!

HDL’s Software Engineer Mohamad / TEAM / August 19, 2022

HDL’s Software Engineer Mohamad

HDL’s Software Engineer Mohamad

Welcome back to Helsingborg Design LAB’s blog. Today we’re going to get to know Mohamad a little more, he works as a Software Engineer here at HDL!

Hi Mohamad! Tell us a little about yourself, who are you and what do you like to do in your spare time?

Hey! My name is Mohamad and apart from my work I love watching inspirational biographical films. Also, I love doing yoga and playing badminton. I prefer to have a small circle of good friends than to have a large circle of bad friends. I love to explore places that provide good knowledge and most importantly I love to share my experiences that can help others in many ways!

 

What is your title here at Helsingborg Design LAB and what are your main tasks?

I work as a Software Engineer here at Helsingborg Design LAB and my main tasks are API development. API is a set of instructions that ensure that different programs can communicate with each other. For example, it helps make it easier to develop new programs.

 

What does a normal working day look like for you as HDL’s Software Engineer?

Generally speaking, my normal working day is full of tasks and team meetings. Working, learning, activities, sharing things with my team members also happens throughout the day.

 

We run three quick questions with HDL’s Software Engineer Mohamad!

Summer/Winter?

Evening/Morning?

Pasta/Pizza?

 

If you have any questions or want to get in touch with us at Helsingborg Design LAB, the easiest way is here!

HDL’s Senior Software Engineer Rakesh / TEAM / August 4, 2022

HDL’s Senior Software Engineer Rakesh

HDL’s Senior Software Engineer Rakesh

It’s a new week and we’re working on a new presentation of our employees! This week we will get to know Rakesh a little more. What is his title here at Helsingborg Design LAB and what does a typical working day look like for him?

HDL's Senior Software Engineer Rakesh

Hi Rakesh! Tell us a little about yourself, who are you and what do you like to do in your spare time?

Hey! I am a person who believes that knowledge is everything and that it should be passed on to another. I have found myself learning new technologies and stacks for personal and team and project development.

 

What is your title here at Helsingborg Design LAB and what are your main tasks?

I work as a Senior Software Engineer here at HDL and my main tasks are managing frontend engineers, creating POCs, designing workflows, full stack development, research and development (RND) and code review.

 

What does a typical working day look like for you as HDL’s Senior Software Engineer?

Normally I work from the office. First, I check my messages and project management to see if any important tasks other than the sprint have come up. Interacting with my senior to get reports from previous working days. Then every day I discuss what my team and I will work on that day. Then I start working on my high-priority task and contact my colleagues if they need help and code review. At the end of my office hours, I validate my code changes, send it to the version control system, and plan for the next day. I think you should always strive to learn new things, for me it’s a technical stack so I practice new libraries and technologies. Finally, I end the day with some DSA problems and a drink to cool off with!

 

Let’s do three quick questions with HDL’s Senior Software Engineer Rakesh!

Summer/Winter?

Evening/Morning?

Pasta/Pizza?

 

If you have any questions or want to get in touch with us at Helsingborg Design LAB, the easiest way is here!

HDL’s Software Developer Anisha / TEAM / July 29, 2022

HDL’s Software Developer Anisha

HDL’s Software Developer Anisha

We welcome you back to another presentation of our employees! Today we will get to know Anisha Khadka a little more, what does she do here at HDL and what does she like to do in her spare time? Follow along and we’ll get the answers!

HDL's Software Developer

Hi Anisha! Tell us a little about yourself, who are you and what do you like to do in your spare time?

I prefer to present myself as a learner, living and learning at every circle of my life is what I live by. And yes, I also do a lot of things in my spare time. Some of them are to try to learn new things, spend time with my family, hang out with friends, dance, visit new places or spend time with myself. That’s a little of what I do in my spare time!

 

So, now that we know what you do in your spare time! What is your title here at Helsingborg Design LAB and what are your main tasks?

I work as a Software Developer here at HDL! My main tasks are building REST/RESTful APIs and implementing and integrating them in the most efficient way.

 

What does a working day look like for you as HDL’s Software Developer?

Sometimes my working days can be very busy and sometimes a little calmer, but that’s enough for everyone! But a typical work day includes coding, problem solving and development. But then every day looks different too, so it varies a lot in what you do and how you do it depending on the different projects.

 

Let’s do three quick questions with HDL’s Software Developer Anisha!

Summer/Winter?

Evening/morning?

Pasta/Pizza?

 

If you want to get in touch with us here at Helsingborg Design LAB, the easiest way is here! If you want to read our previous presentation of employees, you can find it here.

HDL’s DevOps Giri / TEAM / July 22, 2022

HDL’s DevOps Giri

HDL’s DevOps Giri

It’s time to introduce the next employee here at Helsingborg Design LAB, our DevOps Giri Raj B.C!

HDL's DevOps Giri

Hi Giri, tell us a little about yourself! Who are you and what do you like to do in your spare time?

I am a passionate Linux lover. I would like to call myself a self-motivated person, always enthusiastic to create crazy ideas. I like to learn new technologies related to my career in my spare time. Rather than I love to travel to different destinations, explore different places and enjoy life!

 

What are your main tasks as DevOps here at Helsingborg Design LAB?

My main tasks as DevOps are designing a version control strategy, implementing and integrating source control, implementing and managing build infrastructure. Also writing a bash script as per the requirements and I am using containerization and automation technology.

 

What does a normal working day look like for you as HDL’s DevOps?

On a daily basis, I both like and have to do a lot of automation stuff. To build and run the project I mostly use a docker container and kubernetes for the orchestration. Similarly, since a CI/CD pipeline is most necessary, I like to decorate it so that the project can be easily built and deployed in one go. In addition, I do a lot of troubleshooting, maintenance and continuously try to keep the server up.

 

We run three quick questions with HDL’s DevOps Giri!

Summer/winter?

Evening/morning?

Pizza/Pasta?

 

If you want to get in touch with us here at Helsingborg Design LAB, the easiest way is here!

HDL’s Software Engineer Bikash / TEAM / July 7, 2022

HDL’s Software Engineer Bikash

HDL’s Software Engineer Bikash

It’s time to present our next employee here at Helsingborg Design LAB, Bikash! In this post we’re getting to know him a little better.

HDL's Software Engineer Bikash

Hey Bikash! Tell us a little about yourself, who are you and what do you do on your free time? 

Hey guys! My name is Bikash and i graduated in computer science from Chandigarh University in India and went straight to Hazesoft after that. I’m a big food-lover and when i’m free from work and hungry i love to try the local food here. I really enjoy trying new food and the local food here is amazing. I also like to watch different movies when I’m free from work and also take a ride with my bike.

 

What’s your titel here at Helsingborg Design LAB and what is your main tasks? 

I work as a Software Engineer here at Helsingborg Design LAB and my main tasks is to implement react and design in projects. My day can also be about designing and creating computer systems, web applications and involves a lot of coding. We handle several software projects, develop new code and collaborate with colleagues to solve problems. I also spend time revising and rewriting other people’s code as needed. Building prototypes for customers is another common task. This means understanding the customer’s expectations and developing prototypes accordingly. I also collaborate with project managers, UI or UX designers, computer scientists and other team members.

 

How does a normal working day look like for you as HDL’s Software Engineer? 

I wake up around 8 am and gets up to make me a cup of tea, check my social medias and e-mail, then i start to work at 9 am. The first thing i do on my working days are to check up on my to do list from the day before, if something needs to be done during the day. If the to do list is empty i set up a new list for the day and check if something needs to be prioritized. During the day, I fix, among other things, implement React and design in various projects until I finish at 18. I often add a few hours at work during the evening if something needs to be fixed or do more research around.

 

Let’s do three quick questions with HDL’s Software Engineer Bikash! 

Summer/Winter

Morning/Evening

Pasta/Pizza

 

If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

Summary of June / NEWS / June 30, 2022

Summary of June

By Tiffany Karlsson

 

 

We publish continuously on our Swedish blog with many posts a week, including digital news and here is a summary of these posts! Come along!

 

Google launches new interview tool

Google wants to help job candidates maximize their career opportunities through a new tool that enables people to take apparent job interview questions, in order to improve their interview performance for the actual application process. Google’s team has developed a new system that allows users to talk to an automated interviewer and then review their answers.

 

Meta develops a new “Basic Ads” for Facebook

According to information, Meta is now developing a new privacy-friendly way to advertise on Facebook. This method would use much less of the user data for the targeting of the ads.

It would theoretically mean that your ad performance and reach would be in proportion to how much engagement it generates. Create a good ad and your exposure cost would decrease, as user interaction would help increase the reach of the algorithm. In other words, “Basic Ads” should be a cheaper proposal for ads on Facebook.

 

Youtube reports that 1.5 billion use Youtube Shorts

Youtube has now revealed a new statistic about the growing popularity of Youtube Shorts that was originally designed to dilute the difference between the two apps and prevent YouTube users from getting away to the trendy platform. This is a huge number when you consider that YouTube’s total monthly “logged in” audience is 2 billion.

This means that about 75% of youtube users engage in Shorts in some form, which is a great confidence in Youtube’s approach to averting competition from TikTok.

Summary of June

Meta adds more options for creating Reels

As the trend of short videos gets bigger and bigger, Meta continues to add more alternatives to making Reels on Instagram. Now you can remix content to Reels from your Instagram, while also adding the ability to create Reels from your existing videos in Creator Studio. Remix for photos allows users to create Reels based on your feed. This also means that people can reuse your content as a template, however they want, but you can also turn off the option in your settings if you prefer it not.

 

Twitter makes “Branded Likes” available to advertisers

Twitter has announced that it will launch its Branded Likes advertising option for all advertisers starting this week, which will allow brands to create custom Like animations for their tweets to improve engagement in the app. This means that people can “dislike” and “like” a tweet. This can help increase your engagement on twitter.

 

TikTok updates the advertising policy for younger users

TikTok has agreed to change its brand content policies to ensure greater transparency, in line with EU rules, which will also ensure that they implement new rules on the marketing of alcohol, cigarettes and “get rich quick” in the app . The updates come as a result of an investigation into alleged violations of EU consumer rules, where TikTok has been shown not to fulfill its obligation to protect children from hidden advertising and inappropriate content.

The changes, as mentioned, will include improved ad identification to ensure transparency, as well as better explanations of the process of purchasing and using virtual currency in the app.

 

Read the latest summary here!

If you have any questions about the Summary of June or want to get in touch with us at Helsingborg Design LAB, you do it easiest here!

We publish continuously on our Swedish blog with many posts a week, including digital news and here is a summary of these posts! Come along!

HDL’s Front-end developer Aashish / TEAM / June 29, 2022

HDL’s Front-end developer Aashish

HDL’s Front-end developer Aashish

Today we’re getting to know HDL’s Front-end Developer Aashish a little bit, come along!

HDL's Front-end developer Aashish

Hey Aashish! Tell us a little about yourself, who are you and what do you do on your free time? 

Hey! My name is Aashish and I like to watch different movies and explore new places. I completed my Bachelor of Science in Computer Science 2020 from Banglore. I have developed various web and mobile apps and games using Next-Js, Flutter and Node-Js and I am currently working with an e-commerce app in Hazesoft. Furthermore, I am also interested in web3 and AI!

 

What’s your titel here at Helsingborg Design LAB and what is your main tasks?

I work as a front-end developer here at HDL. As a front-end developer, he specializes in web development with a focus on responsive web and mobile platform. I also work with the UI / UX team, back-end developers and digital designers to develop new websites and mobile platforms. My main tasks are to work with the front layer of a website, that is, functions and different types of information that are presented.

How does a normal day look like for you? 
To me, a normal working day looks like in the morning I usually wake up at 7 o’clock and get fresh and eat breakfast. Then I listen to some music and check my social media. After that I start working on different projects and in the evening I meet my friends or watch a good movie!
Let’s do three quick questions with HDL’s Front-end developer Aashish! 
Summer/Winter?
Evening/Morning?
Pasta/Pizza?
If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!
HDL’s DevOps Engineer Jasmin / TEAM / June 22, 2022

HDL’s DevOps Engineer Jasmin

HDL’s DevOps Engineer Jasmin

We’re here to present our next employee, Jasmin! She works as an DevOps Engineer here at Helsingborg Design LAB and now we’re getting to know her a little better. Come along!

Hey Jasmin! Tell us a little about yourself, who are you and what do you do on your free time? 

Hi! My name is Jasmin and I spend my free time reading, practicing yoga and exploring spirituality. It really is something that interests me! I also like watching football and spending quality time with my friends and family.

 

What’s your titel here at Helsingborg Design LAB and what are your main tasks? 

My title here at HDL is DevOps Engineer and my main tasks are to install, maintain and troubleshoot CI / CD pipelines. Install and manage infrastructure for development, engineering and production environments, develop containerized solutions and distribute it to the cubnet’s environment. Troubleshoot any problems related to systems, infrastructure, networks, applications and find performance bottlenecks in applications and also R & D new technology and develop evidence of concepts and documentation.

 

How does a normal working day look like for HDL’s DevOps Engineer Jasmin?

My title here at HDL is DevOps Engineer and my main tasks are to install, maintain and troubleshoot CI / CD pipelines. Install and manage infrastructure for development, engineering and production environments, develop containerized solutions and distribute it to the cubnet’s environment. Troubleshoot any problems related to systems, infrastructure, networks, applications and find performance bottlenecks in applications and also R & D new technology and develop evidence of concepts and documentation.

 

Let’s do three quick questions with HDL’s DevOps Engineer Jasmin!

Summer/Winter?

Evening/Morning?

Pizza/Pasta?

 

If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

HDL’s Software Developer Rupesh / TEAM / June 8, 2022

HDL’s Software Developer Rupesh

It’s time to introduce our next employee, Rupesh! He works as a Software Developer here at Helsingborg Design LAB and now we will get to know him a little better. Come along!

HDL's Software Developer Rupesh

Hey Rupesh! Tell us a little about yourself, who are you and what do you do on your free time? 

Hey there! I’m an enthusiastic and rational person who believes in living, learning and taking the step up one day at a time. In my free time I code personal projects, cook, train, listen to music and play guitar.

 

What’s your titel here at HDL?  

I work as a Software Developer here at HDL, that means that i develop data / IT systems or parts of systems. It can also be when existing systems are to be changed or further developed. My main tasks are API development.

 

How does a normal working day look like for HDL’s Software Developer Rupesh? 

My day starts with the most important thing for me, a cup of tea. Then once I have done my daily checklist, I usually catch up with all the communication from the previous day.

Our daily stand-up starts at 10.30, which is an opportunity for all team members to discuss their progress and any issues they may have. After stand-up, if necessary, I spend some time with the team to sort out any problems they may have and then move on to a solid hour of coding.

After lunch, my afternoon usually consists of a couple of meetings regarding discussing upcoming functions that may require further discussion with other teams about potential solutions or with mentorship and then move on to a solid hour of coding.

To end my day, I try to clear my open objects, code review, write tests, documentation and fix bugs that may have been found by our quality assurance.

 

Let’s do three quick quesetions with HDL’s Software Developer Rupesh!

Summer/Winter?

Evening/Morning?

Pasta/Pizza?

 

If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

Summary of May / NEWS / May 31, 2022

Summary of May

By Tiffany Karlsson

 

Let’s do a summary of May! Here you can read about a little different news and updates in social media, such as Instagram Reels, Meta updates and TikTok’s new service for creators.

Meta plans to launch four new VR headsets

The majority of the examples we’ve seen of Zuck and Co.’s imagined Metaverse to date involve completely engrossed virtual reality and digital spaces that enable an infinite range of interactions. In line with this, Meta reportedly plans to release four new VR headsets over the next two years, according to a report from The Information based on Meta’s plans.

Meta plans to release Project Cambria, a high-end VR and mixed Reality headset that bills as a unit for future work. In fact, Meta gave a first look at the Cambria headset at the end of last year, which seems to be a more surrounded device.

 

Instagram extends live testing of 90 Second Reels

More users get more time to film their Reels as Instagram now extends its 90-second Reels test to more users. Instagram started testing longer Reels only in February and various users have seen the option appear in the app since then. Instagram is currently adapting its video offering around the Reels format and Instagram manager Adam Mosseri noted already in December that: “We will double our focus on video and consolidate all our video formats around Reels”.

 

Pinterest launches new “Tv-Studio” app

Pinterest continues to develop its video offerings, this time through the launch of a new separate “Pinterest Tv Studio” app designed to enable creators to livestream with multi-camera capabilities and enhanced editing tools. Livestream shopping is already a big business in China, where revenue from live shipping is forecast to reach $ 400 billion by 2022, representing almost half of all e-commerce spending in the United States last year. In addition, livestream trading is also more popular with younger audiences. 

 

LinkedIn publish a new Pocket Guide

In the middle of a period of broader change, LinkedIn says that almost half of all employees are considering changing roles in 2022, as they re-evaluate their options. When you take into account the work from home and changing expectations of younger employees, it is clear that people are looking for more from their daily roles. Purpose and flexibility are now key factors in retaining top talent.

With this in mind, LinkedIn has now published a new guide on Employer Branding, which contains a series of notes on how to maximize your employer role. This eight-page guide has content that can help increase potential candidates at various stages of the journey.

 

Instagram is testing a new full-screen display of posts and reels

Instagram has launched a first test of a new full-screen variant of the main feed, which makes all content now look much more like TikTok. Instagram has already said that they are working on adapting their flow around reels, given the popularity of the format, while Meta last week noted that Reels already make up more than 20% of the time people spend on Instagram.

Eventually, Stories will also change according to some users who have already been tested. This then means that the story will only be visible on the profile picture of the profile, as the flow will cover the entire screen.

Summary of May

TikTok launches a new service for creators

TikTok wants to make it easier for creators to monetize their clips through a new program they call “Branded Mission”, which will enable creators to share what are essentially brand content challenges. Here, the brand can then choose from the submitted clips for its advertising campaigns.

The selected creators will then receive a payment, although the payment amounts, at least at this stage, will not vary depending on individual video performance. Instead, each assignment will list revenue potential, based on how much the brand is willing to pay.

 

If you have a question about the summary of May or want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

HDL’s WordPress Specialist Nabin / TEAM / May 30, 2022

HDL’s WordPress Specialist Nabin

By Tiffany Karlsson

 

It’s time to present our WordPress Specialist Nabin Karki! He mainly works with developing and fixing updates on the web. Read the full interview with him below!

Wordpress Specialist Nabin

Hey Nabin! What’s your titel here at Helsingborg Design LAB and what is your main tasks? 

Hi! I work as an WordPress Specialist and that menas that I specialize in the infrastructure and the ecosystem of the WordPress platform. I focus a lot on improving and creating new products, including themes and plugins for the web. I also create sitemaps or wireframes for a website, migrate an existing website to the WordPress platform or redesign it to optimize its SEO and conversion rate.

So, my main tasks here at HDL is to develop, fix the websites and update the web application.

 

Tell us a little about yourself! Who are you and what do you do on your free time? 

I’m a full time developer and I spend a lot of time studying and learning new things all over the world. There is always new things to learn and i like to learn a lot about everything. I also travel a lot during the weeks and I explore new places all the time. I like to hang out with my family and have some quality time with them!

How does a normal working day look like for you as an WordPress Specialist? 

We have so many different projects going on all the time, no two days are the same, there are a lot of projects but nothing is the same. So on a working day for me it can look like I am coding and developing a new website, making changes to an existing page, adding or removing functions and checking for problems if there are any.

 

Let’s do three quick questions with our WordPress Specialist Nabin!

Summar/Winter?

Evening/Morning?

Pasta/Pizza?

 

If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

HDL’s Internal Project Manager Rabi / TEAM / May 19, 2022

HDL’s Internal Project Manager Rabi

By Tiffany Karlsson

 

We continue with our presentations of our employees! Here we have Rabi, he works as an Internal Project Manager here at Helsingborg Design LAB.

Internal Project Manager Rabi

Hey Rabi! What’s your titel here at HDL? 

I work as an Internal Project Manager here at Helsingborg Design LAB and that means that i have experience in the industry and know the standard processes. As a Project Manager, I’m responsible for planning, organizing and directing the completion of specific projects. At the same time, i ensure that the projects are in phase. In short, I lead our team with our internal projects and test and complete the projects at the end.

 

Tell us a little about yourself! Who are you and what do you do on your free time? 

Iäm a real freedom lover who loves to be out in the nature and feel free. I’m also a big astrophile, which means that i love stars and the galaxy. Stars and astronomy are something i can study for hours. I’m also very interested in different work of art, it can be anything from a painting to an art product, all art interests me!

 

How does a normal working day look like for you as an Internal Project Manager? 

My working day as an Internal Project Manager starts with me checking our projects, how we are doing and what needs to be done during the day. Then we start the projects basen on priorities and the time that remains. I also look at project requirements such as labour, necessary information and materials or technology needed to achieve the project’s goals. At the end of the day, I check again how we are doing in the projects and check what is to be done the next day so that no project ends up after the time frame.

 

Let’s do 3 quick questions with our Internal Project Manager Rabi! 

Summer/winter?

Evening/morning?

Pizza/pasta?

 

If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

HDL’s React Developer Rodin / TEAM / May 12, 2022

HDL’s React Developer Rodin

By Tiffany Karlsson

 

Let us present HDL’s React Developer Rodin! His main tasks is designing and implementing user-friendly functions for websites and applications. Everyday looks different for HDL’s React Developer Rodin, so keep reading the interview to read more about his work!

HDL's React Developer Rodin

 

Hey Rodin! What’s your titel here at HDL and what is your main tasks? 

My titel here at HDL is React Developer, which means that I design and implement user-friendly functions for websites and applications by using React.js. My main tasks are Scrum, which in short is a methodology for system development that is used all over the world. An advantage of Scrum is the focus on business benefits and the opportunity to change the project in a structured way. In Scrum, there is not a classic requirements specification, but instead you have a backlog, which is a prioritized and living list of wishes.

So in other words, I have responsibility for our Scrum and decide what is prioritized to do and which projects we should focus more on, depending on deadlines.

 

How does a normal working day look like for you as an React Developer here at HDL? 

It depends, no day is the other alike. Sometimes there is very much to do which is fun and other days is more calm and not so much to do. But on a normal day, I go through our projects and check what needs to be done and set priorities for our team on the things that need to be prioritized.

 

Tell us a little about yourself, who are you and what do you do on your free time? 

I’m a very creative person who likes to explore different things. I’m also a quick learner and likes to learn new stuff all the time to develop. On my free time I like to play games!

 

Let’s do 3 quick questions with HDL’s React Developer Rodin! 

Summer/Winter?

Morning/Evening?

Pasta/Pizza?

 

If you want to get in touch with us here at Helsingborg Design LAB you do it easiest here!

HDL’s Project Coordinator Emelie / TEAM / May 6, 2022

HDL’s Project Coordinator Emelie

By Tiffany Karlsson

 

Let us present our latest addition, HDL’s Project Coordinator Emelie!  She started here this week and now you will get to know here as well. Come along!

HDL's Project Coordinator Emelie

Hey Emelie and welcome to us at HDL! How does it feel this far? 

It feels great! Fantastic colleagues, exciting projects and the sea outside the window. There is nothing to complain about! 😀

 

What’s your title here at HDL and what does your tasks look like?

I’m an Project Coordinator and is responsible for driving our projects forward so that we get satisfied customers. This means that I have a daily contact with our developers where we agree on how the project is going and what is needed to move on. There is also a lot of conversations with our wonderful customers and quickly picks up wishes from them. There is a lot of rolling at the same time and that bit fits me lika a glove!

 

Tell us a little about yourself! Who is Emelie and what do you do on your free time? 

Big question! I’m born and raised in Helsingborg and have lived in Barcelona for some years where I both worked and studied. Right now I’m finishing my Master in Business and Economics in Halmstad. Something that has followed me my whole life is that I often have a lot of things to do at the same time and is driven by tempo. Organising everything from travel to other projects often becomes a hat I have to wear. I’m very easy to get involved in new things as I love to try new things, I’ve tried everything from Line Dance to Karate and listen to everything from Indie to Bunker Techno, so I’m a very diversified person. If I see something that can be improved, I don’t wait for someone else to do it, but jump on it immediately and have therefore learned a little about a lot. I’m also a person who can stretch watch series until I’m ashamed. My days are otherwise spent with my son and friends there, weather permitting, preferably outdoors. I’m a real food lover with the notorious extra space for dessert!

 

3 quick questions with HDL’s Project Coordinator Emelie:
Winter/Summer?
Pizza/Pasta?
Ocean/Pool?

 

If you want to get in touch with HDL’s Project Coordinator Emelie you do it easiest here!

Summary of April / NEWS / May 3, 2022

Summary of April

By Tiffany Karlsson

Summary of April

Just like last month, we will make a summary of April of what we published on our Swedish blog! Here you can read about a little different news and updates in social media, such as Elon Musk’s Twitter purchase, new tools for Reels on Instagram and about the app BeReal. 

Summary of April

Meta announces a new “Conversation Business Messaging Event”

Meta has released “Conversations” which is a conversation conference where they will showcase their latest innovations and upcoming upgrades for their messaging platforms. The Conversation Conference will showcase new product upgrades, along with deep technical development for developers, feature demonstrations, panels and more. If you’re lucky, maybe you can even get a performance by Zuckerberg yourself! 

Instagram updates the editing tools for Reels

Recently Instagram updated the editing tools for Reels to make it easier to trim you videos. The new editing flow allows you to more easily edit each clip by tapping the thumbnail and cutting down the specific segment you want to trim. Then you can also rearrange each of the clips in the new “Re-order Mode”, which simplifies the entire editing process.  

NFT comes to Facebook and Instagram

In the middle of fraud and other malicious activity, it seems that some of the air has been drained from the NFT hype bubble, as more people want to take a step back from investing in digital art images. But despite this, many still see NFTs as the future, with the pervasive perception among proponents that we are simply too early in the process. 

It seems that Facebook will try to facilitate dedicated NFT-community and be more of an home destination for some proprietors and their discussions. Right now most NFT communities are on Discord, where white listening and other elements take place. But perhaps Facebook can become the new home base for such, and preferably take some of that commitment back to it’s apps, with more dedicated, integrated NFT discussions and community features that, in line with Facebook’s scale, could be an attractive attraction for NFT project. 

Instagram has removed InStream ads from it’s advertising alternatives 

Instagram has now taken a further step towards its next development, where advertising partners are now informed that placement of in-stream video ads is no longer available as an option in the apps. Meta lets advertisers know that it can no longer use Instagram in-stream spots, but that they can use Reels placement as an alternative to video ads on Instagram. 

The social app BeReal is gaining momentum 

The trendy BeReal app is rising fast in the download lists and is currently at 315% already this year. The app focuses on real and authentic connection, an unedited view of social sharing, designed to help people take a step away from the over-cured flows of other apps. 

BeReal means that users are asked once a day yo share a picture of what they are doing and they have 2 minutes to share their answer. The app takes photos using the front and back camera so you not only see that the person is doing but also where they are and the time limit limits your ability to stage and edit photos. 

Pinterest announces new partnership with WooCommerce

Pinterest has announced a new partnership with the e-commerce platform WooCommerce that will enable WooCommerce 3.6 million wholesalers to convert their product catalogs to Shoppable Pins on Pinterest. WooCommerce is primarily an e-commerce plugin for WordPress, which enables WordPress users to add a product presentation to their website. Now they will also be able to post the same item on Pinterest, which expands their opportunities for exposure and sales. 

Elon Musk buys Twitter 

On Monday night, Twitter announced in a press release that they have accepted Elon Musk’s offer to buy the company for $44 billion. The announcement means that the company will disappear from the stock exchange and become completely privately owned by Musk. 

Musk further says that Twitter has an “enormous potential” and that he wants to make the plattform better than ever by, among other things, adding new features, removing spam accounts and making the site’s source code open. These are the three key pillars of Musk’s Twitter push, or at least the ones we know so far, and it seems that these will be the focus of his platform leadership.

 

Do you have any questions about the summary of April or want to get in touch with us, you do it easiest here! 

March Recap / NEWS / April 8, 2022

March Recap

By Tiffany Karlsson

March recap

Every month we’ll do a recap of our Swedish blog, here on English. So we’ll start on the March Recap with digital news, Instagram reels, and why SEO are so important on your website. 

march recap

Digital News

There has been some talk about Metaversen and what it is. When talking about the next step of digital connection and a theoretical digital world where everything is possible at any time, the truth is that we are not even close to this being a real reality. Many companies present themselves as “Metaverse ready”, but in reality there is no Meters to be ready for.

 

Instagram has launched a new tag, which allows creators to tag employees and influences in their photo, based on their participation, as opposed to a basic username or product with their self-proclaimed profile category displayed in the tag itself. Instagrams updated tags aim to address the failure of not giving enough credit, allowing a creator’s self-proclaimed profile category on their professional accounts to appear in their people tag, allowing people to share and see a creator’s specifik contribution to a photo or video post.

 

Youtube has previewed some upcoming updates for Youtube Live. Such as livestream guests, new notifications for when a channel broadcasts live in the app and updated viewing options. Like other live options, Youtube will soon launch a pilot of what is called “Go Live Together” that allows creators to invite a guest to their livestream by simply sending the person a link. The increased ability to go live with a guest can reduce the pressure on a solo creator, as it can be daunting for some to go live when it’s just you.

 

A few weeks ago, Twitter launched keyword search in DM, which gives people the opportunity to find specific mentions, track previous conversations, find products and people mentioned and even links that are shared. This will make it much easier to scan through your DMs and it vill also provide more functionality to use the DM in a borader way, especially for customer service and finding previous answers and commitments.

 

Instagram Reels for business 

Reels are an effective way for you to market your brand and reach new people, while engaging your existing target audience in an easy way. Here you can have the opportunity to become part of the everyday flow of the people you most want to reach. You can show your company’s knowledge and expertise throughout the customer journey in the same Reel. This can generate to be top of mind with the target group and thus create greater trust with potential customers.

 

4 reels for business to do:

  • Introduce the employees of the company
  • Show a day at the office
  • Highlight what you are best at
  • Show a customer journey from start to finish

 

Why is it so important with SEO? 

Nearly 80% of consumers do research online before buying something and almost 70% click on a link found on the first page of search engines. This means that you have a greater chance of getting a click and increase your sales if you are high on the ranking.

Getting sharp on SEO does not cost, it costs your time as SEO is something you can do yourself. There are several different studies that shows that organic clicks on your site generate more revenue than paid clicks. There are great beginner videos and posts that show exactly how you can get started with SEO on your site, but in the end it’s important to test yourself a bit with different keywords and so on.

 

If you have any questions about the March Recap or want to get in touch with us, you do It easiest here! 

HDL’s Project Coordinator Anna / TEAM / April 7, 2022

HDL’s Project Coordinator Anna

By Tiffany Karlsson

 

Meet HDL’s project coordinator Anna, which focuses on web design and development. Anna started here at HDL under 2020 after a degree in Online Marketing at Medieinstitutet in Malmö.

 

HDL's project coordinator Anna
 

Tell us a little about yourself, who is Anna and what do you do on your free time? 

I’m a positive and driven girl of 24 years who loves to work and develop. In December 2020 I took my degree in Online Marketing and then I started my journey here att Helsingborg Design LAB. Before that I’ve mostly worked as a visual merchandiser and been in to fashion and trends. But I felt that I needed a change and when I got a view in the digital world was it easy choice for me to make.

After my internship here at HDL I quickly realised that WordPress and Websites is something I really like to do and think is fun, which resulted in me putting marketing aside a bit to focus on developing in project management and web development. This role really suits me, I always longing for my workspace and when you have that feeling you know that you found the right place.

I really enjoy having a lot of things to do at the same time and I’m grateful for that variation that my work offers me everyday. The fact that the days vary means that I constantly learn new things, both from the developers and also through our various customer project. I’m driven by always being able to develop and challenge myself in different situations.

On my free time I like to spend time with my family and friends, I also spend much of my free time together with my dog Harry! We usually go on long walks in the woods and it’s so nice to be out in the nature. Especially when the spring is finally here and the sun shows more often. I like to play golf as well and have been doing that since I was a kid. So on the summers I spend a lot of time at the golf court together with my partner.

Something I’ve missed now under the pandemic is to travel. I think it’s so fun to travel and get to discover new places around the world. If I got to choose one favourite country to travel to, I have to say Spain. We used to go to Marbella every summer and both the climate and the food there is amazing! I don’t think there is any better food than Spanish tapas!

 

What do the weeks look like for our Project Coordinator Anna?

The weeks can look very vary from week to week. But a typical week includes usually a lot of customer talks, meetings and follow-ups with both existing customers and new ones. Check how the projects are in terms of development and whether the customer has new wishes that have arisen during the construction of their new website.

I also have daily conversations with our developers where we go through the status for our different project and making plans for our the next day. During certain periods, there may be more focus on our in-house project where I work with marketing for our e-commerce sites. It can be anything from sending out newsletters to ads for SEO. While the second week is more focus on transferring content to new websites. As well as uploading modules in WordPress and securing correction points according to the design from a website that is in a demo, which is then presented to the customer.

I also spend much of my time on support matters who comes to us on HDL by email or phone, makes sure that these points are fixed as son as possible and assigns our developers if there isn’t something I can fix by myself.

I often have a lot of things to do at the same time, so one of the most important things with my role Is to have a well-structured plan for the work both long-term and short-term, regardless of whether it comes to customer projects or advertising results. There are many deadlines to take into account at different levels, so you need to be stress-resistant and have a good focus at work!

 

Let’s do three quick questions with HDL’s Project Coordinator Anna!

Dog/cat

Night person/Morning person

Podcast/audiobook

 

If you want to get in touch with Anna, you do it easiest here!

HDL’s Graphic Designer Amanda! / TEAM / March 31, 2022

HDL’s Graphic Designer Amanda!

By Tiffany Karlsson

 

Meet HDL’s Graphic Designer Amanda! She started here in 2020 and she’s really sharp on Graphic Design. Her main task is to design cool stuff for both our in-house project but also to our customers.

HDL's Graphic Designer

Tell us a little about yourself, who are you? 

It’s incredibly difficult to describe myself, but if I make an attempt to sum up myself, I would say that I am a very creative person. I love creating, and when I don’t have anything to do I become incredibly impatient, it’s like I get a creative abstinence. I do everything from graphic design and digital 3D art to ceramics and macramé.

 

I would also describe myself as kinda nerdy, because once I get into stuff I do them fully. I love to dig myself down in stuff that interests me as much as possible.

 

I think most areas of Design are incredibly fun and exciting, but a specifik area that I have realized is more fun than I first thought since I started my internship and started working here at HDL, is web design. Right now I’m doing my degree project in Digital Design, where I chose to write about web design and more specific how different types of menus and navigation design can affect user experience at a website.

 

I have many different creative hobbies that I do on my spare time, that I mentioned before. But except for that I also train a lot of dance and I have also started to take up my interest in game programming again. Then of course I cuddle a lot with my cat! ❤️

 

What does a normal day at work look like for you? 

What I do is very different from project to project, sometimes I design logotypes and icons, and sometimes a whole website. So my “normal” days at work can be very different from each other. I think it’s incredibly fun and rewarding to be a part of so many different projects and I love that my job is very interchangeable.

 

Let’s do 3 quick questions!

Sunholiday/Skiing holiday?

– Sunholiday! (I’ve never been skiing, and I’m terrified to do so)

Morning person/Night person?

– Night person

Pasta/pizza?

– Pizza!!

 

If you want to come in contact with HDL’s Graphic Designer Amanda, you can do it here!