GA4 Implementation - Helsingborg Design LAB

GA4 Implementation

Unlock the full potential of your website data and stay ahead of the competition with the latest analytics tool, Google Analytics 4. As a business, you may be wondering how to get started with GA4 and take advantage of its powerful features. That’s where we come in! Our team of experts is here to guide you through every step of the implementation process and help you get the most out of your data. Read on to discover how we can help your business thrive with GA4!

GA4 integration, hjälp med uppsättning av google analytics

Benefits of Google Analytics 4

Track unique events

One of the biggest benefits of GA4 is that it uses a completely new event-based model, which makes it possible to track events that were previously not possible to track with previous versions of Google Analytics. For example, you can now track events such as clicks on advanced searches, video plays and page scrolls. This gives you a more complete picture of how visitors interact with your website.

Get a deeper understanding of your visitors

GA4 also uses machine learning to analyze your data and provide you with more precise and relevant insights. It gives you the opportunity to gain a deeper understanding of visitor behavior on your website, which can help you make better decisions about how to optimize your website.

Integrated with other Google products

Another advantage of GA4 is that it is more integrated with other Google products, such as Google Ads and Google Tag Manager. This makes it easier to track and analyze performance overviews across platforms and campaigns.

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3 frequently asked questions about GA4

Can data be collected in both GA3 and GA4 until July 1, 2023?

Answer: You can collect data in both GA3 and GA4 until the break point and it is an advantage to start as early as possible. This means that when you turn off GA3’s data acquisition, you have fresh data to compare with historical data.

How do we export our data from GA3?

Answer: There are several ways to export your data. You can get individual reports in csv, tsv, tsv for Excel, Excel (XLSX), Google spreadsheets or PDF format.

What do we need to do to switch to GA4?

Answer: Activating the GA4 script as a new user of analytics or as an existing user of Google analytics is different. There are a plethora of guides on how to enable this and yet it is not entirely easy.

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Contact us today regarding the implementation of GA4

GA4 an advanced web analytics platform that gives you a complete picture of your visitors and how they interact with your website. It offers new features like machine learning and event-based models to give you more accurate and relevant insights. If you want to gain a better understanding of your site’s performance and how to optimize it, GA4 is definitely worth considering.