Brand Identity - Branding Beyond the logo - Helsingborg Design LAB

Brand Identity

The importance of brand identity describes how an effective brand identity promotes customer engagement and opinion formation and that it is costly to change an established identity. Make your brand identity and brand design more scalable. We help your company create the identity you want. Whether it’s making small updates or big changes, we’re with you every step of the way.

The Importance of Brand Identity: Why is it important?

A brand’s identity is crucial to how consumers perceive and discuss the company. As the very essence of the brand, altering it can be a time- and money-consuming process. Customers are more likely to interact with and advocate for a brand if they have a positive impression of it.

There should be no change to the essence of a brand, or the meanings associated with it. Helsingborg Design Lab can help you establish a scalable brand identity from the beginning.

Branding Beyond the Logo: How We Build a Comprehensive Brand Identity

One of the most important steps in developing a strong brand identity is providing consumers with a consistent and relevant brand experience. It’s all about finding the right words to express your beliefs and share your story. The visual identity of your company is something we build from the beginning, starting with a logo and extending outward to a tagline, guarantee, color scheme, typography, and visual language. We can strengthen the market’s opinion of your brand over time by maintaining a constant visual identity. In order to guarantee that all of your promotional efforts convey the same message, we’ve provided guidelines for the correct application of the various graphic elements.

stonebeach branding and identity

From Logo Design to Brand Storytelling: Connecting the dots

Developing a consistent and meaningful brand identity requires going beyond the logo to tell the brand’s story. Although logos play a significant role in building brand recognition, they are not sufficient on their own. Just as crucial is sharing your brand’s backstory with your audience to illustrate the value you bring and the problems you’re able to solve on their behalf. Contact us if you want us to help you develop a logo that will make you more noticeable in the marketplace.


Brand Identity Beyond the Visual: Building a comprehensive strategy with us

A comprehensive brand identity is about more than just the visual. It involves developing a plan that conveys your brand's values and visions to your target audience in a consistent and genuine manner across all communication platforms. We assist you in creating a powerful brand identity that combines the most crucial connotations for your brand. Our area of expertise is crafting a unified narrative that will permeate all internal and external communications. Our team creates a narrative that interestingly showcases the history of your company. Contact us to develop an identity that will develop your brand and improves your marketability.

How do I ensure my brand identity is consistent across all marketing channels?

Having a consistent brand identity is important for creating a strong and powerful brand in all marketing channels. We can help you with this step in your process. Contact us today for a meeting!