HDL's Project Coordinator Anna - Helsingborg Design LAB
April 7, 2022   /   TEAM

HDL’s Project Coordinator Anna


Meet HDL’s project coordinator Anna, which focuses on web design and development. Anna started here at HDL under 2020 after a degree in Online Marketing at Medieinstitutet in Malmö.


HDL's project coordinator Anna

Tell us a little about yourself, who is Anna and what do you do on your free time? 

I’m a positive and driven girl of 24 years who loves to work and develop. In December 2020 I took my degree in Online Marketing and then I started my journey here att Helsingborg Design LAB. Before that I’ve mostly worked as a visual merchandiser and been in to fashion and trends. But I felt that I needed a change and when I got a view in the digital world was it easy choice for me to make.

After my internship here at HDL I quickly realised that WordPress and Websites is something I really like to do and think is fun, which resulted in me putting marketing aside a bit to focus on developing in project management and web development. This role really suits me, I always longing for my workspace and when you have that feeling you know that you found the right place.

I really enjoy having a lot of things to do at the same time and I’m grateful for that variation that my work offers me everyday. The fact that the days vary means that I constantly learn new things, both from the developers and also through our various customer project. I’m driven by always being able to develop and challenge myself in different situations.

On my free time I like to spend time with my family and friends, I also spend much of my free time together with my dog Harry! We usually go on long walks in the woods and it’s so nice to be out in the nature. Especially when the spring is finally here and the sun shows more often. I like to play golf as well and have been doing that since I was a kid. So on the summers I spend a lot of time at the golf court together with my partner.

Something I’ve missed now under the pandemic is to travel. I think it’s so fun to travel and get to discover new places around the world. If I got to choose one favourite country to travel to, I have to say Spain. We used to go to Marbella every summer and both the climate and the food there is amazing! I don’t think there is any better food than Spanish tapas!


What do the weeks look like for our Project Coordinator Anna?

The weeks can look very vary from week to week. But a typical week includes usually a lot of customer talks, meetings and follow-ups with both existing customers and new ones. Check how the projects are in terms of development and whether the customer has new wishes that have arisen during the construction of their new website.

I also have daily conversations with our developers where we go through the status for our different project and making plans for our the next day. During certain periods, there may be more focus on our in-house project where I work with marketing for our e-commerce sites. It can be anything from sending out newsletters to ads for SEO. While the second week is more focus on transferring content to new websites. As well as uploading modules in WordPress and securing correction points according to the design from a website that is in a demo, which is then presented to the customer.

I also spend much of my time on support matters who comes to us on HDL by email or phone, makes sure that these points are fixed as son as possible and assigns our developers if there isn’t something I can fix by myself.

I often have a lot of things to do at the same time, so one of the most important things with my role Is to have a well-structured plan for the work both long-term and short-term, regardless of whether it comes to customer projects or advertising results. There are many deadlines to take into account at different levels, so you need to be stress-resistant and have a good focus at work!


Let’s do three quick questions with HDL’s Project Coordinator Anna!


Night person/Morning person



If you want to get in touch with Anna, you do it easiest here!

HDL’s Project Coordinator Anna