How HDL focuses on your storytelling to increase website lead generation - Helsingborg Design LAB
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How HDL focuses on your storytelling to increase website lead generation

Company owners and business developer typically try to figure out how to present their products and services in an organized way. This approach leads CEOs to leverage their homepage for what effectively becomes a product or service catalogue. Instead, CEOs should adopt the viewpoints of prospective buyers, starting with the buyer’s business needs and desired outcomes to introduce their solutions.