Selecting the right design agency has an enormous impact on the success of a digital application initiative
Application leaders need agile agency partners that can bring the right mix of research, creativity, technology, and consulting skills to the effort. As application leaders take on widening responsibilities, how can they partner with external agencies to drive quality and innovation in critical products and services?
Too often, the selection process needs more business insight and opportunity for collaboration and long checklists of requirements and one-way directives that offer scant opportunities for the right partner to shine. Ultimately, due to this lack of an open, conversational vetting process, an agency may only be selected with an organization genuinely understanding what it’s like to work with them. They only discover, once onboarded, that the chosen agency is not the right fit. Then the lengthy, resource-heavy search process begins anew, now coupled with the complex process of extracting the incumbent partner and onboarding a new one.
