HDL E-Commerce LAB and Helsingborg Design LAB were commissioned by Sail Racing International AB to develop a new future-proof and international platform. Sail Racing had clear requirements for integrations, country management, product and complex channel structure.
HDL E-Commerce created an advanced ERP integration and ensured all requirements. Among other things, multi-channel structure for global sales and support for the new OSS EU regulations. Helsingborg Design Lab produced an innovative design with a focus on conversion and fast loading times in addition to integrations to Adyen and Klarna. In August 2022, HDL E-Commerce launched Sail Racing's new website at sailracing.com.
Head of E-Commerce
Sail Racing International AB