Sail Racing International AB - Helsingborg Design LAB

Project:Sail Racing International AB

HDL E-Commerce LAB and Helsingborg Design LAB were commissioned by Sail Racing International AB to develop a new future-proof and international platform. Sail Racing had clear requirements for integrations, country management, product and complex channel structure.

HDL E-Commerce created an advanced ERP integration and ensured all requirements. Among other things, multi-channel structure for global sales and support for the new OSS EU regulations. Helsingborg Design Lab produced an innovative design with a focus on conversion and fast loading times in addition to integrations to Adyen and Klarna. In August 2022, HDL E-Commerce launched Sail Racing's new website at

Christoffer Iveslätt,
Head of E-Commerce
Sail Racing International AB

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HDL Commerce helps B2B & B2C e-commerce companies digitize their sales and has comprehensive support to automate a variety of business processes for better performance, smarter workflows and increased profitability.

The HDL Commerce cloud-based platform offers a stable foundation for growth and internationalization for companies with high demands on their operations. Together with our integrations, technology and experts in the field, we offer customized solutions that handle large business volumes and complex business needs.