Many suppliers enrich their websites with compelling messages beyond product or service capabilities. Instead, these websites need to engage and provide buyers with the information and tools it needs to facilitate a purchase decision.
CEOs need to prioritize continuous evaluation of their websites to identify opportunities for further optimization. The areas we suggest CEOs should focus on include the following:
Choosing the right design agency has a big impact on the success of your company’s digital initiatives. The vast, ever-changing agency marketplace can be challenging to navigate, and it can be difficult to know where to start looking. Yet many organizations need to invest the right resources or conduct search and evaluation processes to maximize the chance of success. Companies need agile agency partners who can bring the right mix of experience, creativity, technology and skills to the job. As companies take on more responsibility, how can they simultaneously collaborate with external agencies to drive quality and innovation in key products and services?