CEOs and business developers often present their products and services on their website in a very structured way. This often leads to the website being used as a product or service catalog, which is not really the intention.
Instead, CEOs should present their potential buyers’ business needs and desired outcomes
(taken from previous clients’ work) as well as a reasonable amount of product information.
Many people talk about storytelling, but few succeed in creating a story on their digital channels. Not a story that you think your visitors need, but one that reflects your brand, product and objectives. How to get the customer to convert using your storytelling – We help you.