Sail Racing had previously been using Jetshop (now Norce) as their platform, but it no longer met their needs for flexibility and future growth. The company needed a more scalable and dynamic solution that could support their fast pace and changes in the fashion industry. In addition, cost-effectiveness was a key consideration, and Sail Racing wanted to work with a team that understood both the brand and their vision of high performance, both technically and in design.

HDL was chosen to carry out a complete replatforming, moving Sail Racing from Jetshop to a new, customized platform.

Our team created a completely new design that reflected Sail Racing's brand identity and vision for the future, with a focus on creating a seamless and engaging customer experience. Using our composable commerce framework, we built a system that gave Sail Racing the flexibility they needed to adapt quickly to market changes, while remaining cost-effective.

Sail Racing received a platform that was not only technologically advanced, but also optimized to meet the high demands of the fashion industry. The system allows for quick changes and adjustments, giving Sail Racing the opportunity to grow and develop in line with its strategic goals.

With the help of HDL replatforming and redesign, Sail Racing now has a platform that better reflects their brand identity and supports their future growth.

The new solution provides Sail Racing with the flexibility and performance they need to make changes quickly and adapt to market needs, while being cost-effective and sustainable.

By partnering with HDL, Sail Racing gained a technical team that understood their brand, the fashion industry and their need for high-performance solutions. This replatforming has given Sail Racing a solid foundation for continued growth and innovation within their digital presence.