Brand design – Brand design is the practice of setting guidelines and best practices for a company to use across all branded materials to ensure a consistent brand identity. Brand designers help communicate the personality, tone, and core messaging of a company, so this work involves a lot of strategies.
Marketing design – Marketing design is graphic design for marketing initiatives. Marketing designers may work on small projects, such as the layout of a promotional email, or large multi-faceted projects, such as designing the booth, hand-outs, and print materials for trade shows.
Web design – Many graphic artists work on visual elements that will be used on a website. But it’s important to note that web design and graphic design are different.
Illustration & Infographic design – Illustrations are often included as part of the web, marketing, and brand design — but they’re also used in other ways. Some designers focus solely on offering illustrations and will work with larger design teams, contributing individual assets for various projects.
At their core, infographics are simply representations of data or information that can be consumed visually. Infographics come in the form of 2D illustrations, interactive elements on a website, or even videos. The common thread is that they help the viewer more easily understand a bulk of information or complex concepts.
Packaging & Editorial design – From food to gadgets to designer jewellery, the packaging that items are transported in is often just as important as the items themselves. Product packaging designers aim to show off or complement the items inside the packages. Here are a couple of examples:
The term “graphic design” originated from editorial graphic design and today it is still a very important part of both print and digital editorial publications. Publication design spans: