Digital Design - Helsingborg Design LAB

Digital Design

Digital design is our core, our power and it is something we do absolutely best together with our development services. Graphic design is the practice of composing and arranging the visual elements of a project. Designing the layout of a website or dashboard, creating a poster for a launch, and designing packaging for a product are all examples of graphic design.

Digital Design is pretty much the same as graphic design but refers to digital mediums, channels and applications such as websites, apps and content that run on a digital device.

What is the main purpose of digital & graphic design?

The objective of digital graphic design is to convey or enhance a message.

Good graphic art streamlines communication. Just picture a spreadsheet with data analytics. A graphic designer might use different colours to highlight which metrics are rising and which are dropping, thus making it easier for the viewer to quickly understand what’s going well and what needs to be adjusted.

Well-executed graphic design can also elicit an emotional response from the viewer or even motivate them to take action. The “sign up” page on a website, for example, is typically designed to entice visitors to join an email list or start a free trial. Meanwhile, food packaging design aims to make the food inside seem more appealing to eat.

How Helsingborg Design LAB can help you

As mentioned before – Helsingborg Design LAB core and name refers to design and digital communication in terms of art and graphics. We then apply our design and convert it into digital applications, services or conversion material to maximise the business value.

We are a strong team of digital directors with years of creative touch – We build brands and design identities. We go from idea to concept to large scale branding, design and graphics for different usecases.

Are you looking for a branding/graphics design agency for your stationary, graphic design, web or application? Then you have come to the right agency!

Different types of Graphic Design

Brand design – Brand design is the practice of setting guidelines and best practices for a company to use across all branded materials to ensure a consistent brand identity. Brand designers help communicate the personality, tone, and core messaging of a company, so this work involves a lot of strategies.

Marketing design – Marketing design is graphic design for marketing initiatives. Marketing designers may work on small projects, such as the layout of a promotional email, or large multi-faceted projects, such as designing the booth, hand-outs, and print materials for trade shows.

Web design – Many graphic artists work on visual elements that will be used on a website. But it’s important to note that web design and graphic design are different.

Illustration & Infographic design – Illustrations are often included as part of the web, marketing, and brand design — but they’re also used in other ways. Some designers focus solely on offering illustrations and will work with larger design teams, contributing individual assets for various projects.

At their core, infographics are simply representations of data or information that can be consumed visually. Infographics come in the form of 2D illustrations, interactive elements on a website, or even videos. The common thread is that they help the viewer more easily understand a bulk of information or complex concepts.

Packaging & Editorial design – From food to gadgets to designer jewellery, the packaging that items are transported in is often just as important as the items themselves. Product packaging designers aim to show off or complement the items inside the packages. Here are a couple of examples:

The term “graphic design” originated from editorial graphic design and today it is still a very important part of both print and digital editorial publications. Publication design spans:

Ready to start a project?

We would like to hear all about your ideas, challenges and visions. Contact us and one of our project owners and founders will get back to you directly for a digital or in-person meeting.