Many suppliers enrich their websites with compelling messages beyond product or service capabilities. Instead, these websites need to engage and provide buyers with the information and tools it needs to facilitate a purchase decision.
CEOs need to prioritize continuous evaluation of their websites to identify opportunities for further optimization. The areas we suggest CEOs should focus on include the following:
Business owners need to deliver a compelling message on their website to effectively reach, engage and convert buyers. Your websites play a crucial role in the buying decisions of potential buyers.