Wine & Soda is a unique beverage brand offering a combination of wine and soda, available at Systembolaget stores around the country.
With its innovative concept, the brand wanted to strengthen its market presence and attract a wider audience by introducing a bold and fresh visual identity for its packaging.
“I only have good experience of working with Helsingborg Design Lab. We started our relationship through Mattias calling us and immediately understanding our vision for how we wanted to build our brand. Since then, I can honestly say that it has worked like clockwork with short turnaround times, personal conversations and a partner we want to grow long-term with as we see that they can deliver beyond expectations. Time after time.”
-Hampus Borka
Wine and Soda CO. HBG AB”
Wine & Soda approached us with the need to renew their packaging design to better reflect the different flavors and to stand out on store shelves.
The challenge was to create a modern, vibrant and unified design that not only captured the essence of each flavor but also maintained the brand's overall identity.
Each flavor needed to be easily recognizable while fitting into the overall brand profile.
Our design team worked closely with Wine & Soda to develop a series of graphics representing the different flavors, with each design being unique yet consistent across the brand's range.
The process included careful research into color theory, market trends and competitor analysis to ensure the new packaging would appeal to Wine & Soda's target audience.
The new design was rolled out in batches, with over 250,000 cans produced per flavor, on which our custom graphics were printed. These shapes were designed to be both eye-catching and representative of the fresh and vibrant flavor profiles that Wine & Soda offers.
The redesigned packaging was a quick success and increased Wine & Soda's brand visibility in stores, helping the product stand out from the competition.
The vibrant, flavor-specific designs appealed to consumers and helped increase recognition and sales.
The production of over 250,000 cans per flavor cemented the success of the new packaging and gave the brand an updated image that matched their innovative product offering.
Wine & Soda now boasts a packaging design that is not only visually appealing but also reinforces their brand identity, allowing them to strengthen their presence in the highly competitive beverage market.