Unihoc, founded in 1972, is one of the most iconic brands in floorball and has been a pioneer in the sport since its early days.
As the oldest and one of the most reputable brands in floorball, Unihoc is known for its high quality and innovation.
With global recognition and a wide range of products, from sticks to goalkeeping equipment, Unihoc continues to dominate the market and shape the future of floorball.
When Unihoc needed a new, innovative ecommerce solution, they turned to us to develop a customized platform that would take the brand's online presence to the next level.
The brief was to create a powerful and flexible solution that met both B2C and B2B needs, with a future-proof e-commerce platform that could grow with the brand.
For Unihoc, we built a comprehensive e-commerce platform powered by HDL Commerce. We integrated HavaPIM to efficiently manage product information, which was especially important for Unihoc's wide range and the many variants of their clubs and equipment.
Recombee was used to improve product recommendations and search capabilities, giving customers a personalized shopping experience. Klaviyo was integrated to manage their Customer Data Platform (CDP) and enable advanced marketing automation. Payments are handled by Adyen, and for logistics and shipping solutions we implemented Logtrade.
The project also included the operation and maintenance of the platform and a long-term collaborative relationship with Unihoc to ensure continued innovation and optimization.
