QUT & QUT Pro is an advanced e-commerce platform that caters to both the B2B and B2C segments of the hair and beauty industry. With a focus on hairdressers, salons and their customers, QUT needed a scalable digital solution to effectively manage both professional purchases and direct sales to consumers.
QUT needed a powerful and flexible platform to handle the different needs of its customer groups. For the B2B segment, there were requirements for volume orders, special pricing and delivery solutions for salons. At the same time, it was important to offer a seamless shopping experience for B2C customers, with a focus on ease of use and personalization.
HDL built a comprehensive e-commerce solution based on HDL Commerce to meet QUT's needs. The platform was created with a composable architecture that enabled customization for both B2B and B2C.
For B2B: We implemented features such as volume discounts, customer-specific price lists and smooth handling of recurring orders. The platform also offers advanced inventory management and integration capabilities to optimize logistics for salons and hairdressers.
For B2C: The solution focused on a user-friendly design with personalized product recommendations, fast payment flows and smooth delivery options. The platform also supports promotions and loyalty programs to increase customer engagement.
The new platform has provided QUT & QUT Pro with an effective solution to manage their customers' needs in two different segments. By using HDL Commerce as the engine, QUT has gained a flexible and scalable platform that can grow with the business. The features for both B2B and B2C have led to increased customer satisfaction and an improved sales process, while the internal management of orders and inventory has been streamlined.