Brand Overhaul for a More Luxurious Identity experience
for leading brands
Navark Yacht Broker is an exclusive luxury yacht broker, helping clients buy and sell some of the world's most sought-after yachts.
With a strong position in the market, Navark wanted to rebrand to reflect its evolution and attract an even wider audience in the global luxury yachting industry.
Navark realized that their existing brand identity needed an upgrade to better reflect their exclusive offering and attract more premium customers.
They needed a complete brand overhaul, including a new logo, color scheme, visual identity and imagery that would better communicate luxury, sophistication and quality. The challenge was to maintain Navark's heritage and credibility while renewing the brand to meet modern market expectations.
HDL carried out a total brand overhaul for Navark, which included the development of a completely new visual identity.
We created a new logo that symbolizes exclusivity and precision, reflecting Navark's commitment to offering its customers the best luxury yachts. The new color scheme combined elegant marine tones with gold accents to convey both tradition and modernity.
We also developed a new visual style that focused on conveying the sense of adventure and luxury. Through carefully selected images and stylistic elements, we created a strong visual story that sums up what Navark stands for: exclusivity, elegance and personalized service.
The new brand identity has given Navark a refreshed and more modern profile that reflects its premium offering in a powerful way.
Through strong and thoughtful design, HDL has helped Navark differentiate itself from competitors and strengthen its position in the market.
The reaction from both customers and stakeholders has been overwhelmingly positive, with a clear recognition of Navark's updated brand identity that now better reflects their place in the luxury segment. The rebrand has also allowed Navark to communicate its offering more effectively and reach out to more high-profile customers.