Dogman is a well-established chain of pet shops with a presence in four countries.
In addition to offering a wide range of pet products, each store also offers spa and grooming services for dogs and cats. With its strong market position, Dogman wanted to centralize the management of these services to create a more consistent customer experience.
Dogman had previously worked with Boka Direkt, where each store had its own system and account to manage bookings.
This led to a number of challenges, as all shops offered the same services at the same price, but were managed independently.
To improve efficiency and customer experience, Dogman wanted to move to a more centralized structure for its services under the Dogman Care brand.
HDL was commissioned to develop a customized platform for Dogman Care, where we built a centralized booking system, a personnel system for managing staff and bookings, and a system for central control of services and prices.
The platform is based on a composable architecture, making it scalable and future-proof.
We also integrated Voydao with a proprietary login system (IDP) to provide a smooth user experience for both staff and customers.
The platform is based on HDL's own e-commerce engine, which creates future opportunities for selling services and products directly through the platform.
