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Why Unihoc Chose HDL as Their Digital Partner
7 min read
30 Jul
Some brands don’t just represent a product, they represent a sport, a movement, and a legacy. Unihoc is one of those brands.
As one of the most iconic names in floorball, Unihoc has spent decades shaping the sport, both on and off the court. When they began looking for a digital partner to take their online presence to the next level, they weren’t just searching for a development agency.
They were looking for a partner who understood their DNA, who could balance heritage with innovation and support both B2C and B2B needs across a growing international market.
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Why Unihoc Chose HDL as Their Digital Partner – audio
30 Jul – Listen to the bloga
At HDL, we specialise in bridging the gap between performance-driven brands and the digital ecosystems they need to scale.
From the first conversation with Unihoc, it was clear that this would be a collaboration built on trust, ambition, and mutual respect for design, technology, and user experience.
Their requirements went beyond the basics of a transactional storefront. They needed something scalable, flexible, and fully aligned with how their business actually operates, seasonal drops, dealer management, multilingual reach, and a wide range of product categories, all while staying true to a legacy brand identity.
Our HDL Commerce platform provided the foundation. Built with a composable architecture, it allows for tailored workflows, multi-channel distribution, advanced B2B pricing models, and full integration into logistics and marketing systems. But just as important was the agency support behind it. From strategy and scoping to design, frontend development, and integration work, our team worked closely with Unihoc to deliver a solution that truly feels like theirs, not just a skin on top of a system.
For us at HDL, this project is about more than delivering a high-performing site. It’s about enabling a brand like Unihoc to own its digital future with confidence, speed, and control. We’re proud to be part of that journey and excited to continue building together. This isn’t just a case of replatforming—it’s about setting the stage for long-term growth, on a global scale.
If your brand is at a similar inflection point—whether you’re a legacy brand looking to modernize or a challenger brand aiming to scale—let’s talk. We understand what it takes to transform ambition into reality, and we’d love to help.