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HDL’s branding and web case for Navark Yachtbrokers
2 min read
27 Jul
At HDL, we are proud to partner with brands that have a strong history and clear vision. One such collaboration is our project with Navark Yachtbrokers – a well-known name in exclusive yacht brokerage in Sweden. Founded in 1990 in Helsingborg, Navark is today one of the most established players in the Nordic region, specializing in premium sailboats and motorboats. With over 30 years of experience, they have built a strong international network and a reputation for quality, integrity and in-depth knowledge of both the Nordic and European boat markets.
When Navark approached us, it wasn’t just for a new visual identity. They needed a digital transformation – one that modernized their brand, but also streamlined internal systems and strengthened their digital presence across sales channels.
A new digital era
We started by updating their graphic profile and brand identity. The aim was to preserve the heritage and values, while creating a more contemporary and engaging visual image. This was complemented by a brand new website that reflects Navark’s premium positioning and offers a seamless user experience for customers looking for their dream boat or looking to sell through Navark.
In addition to the public website, we also developed internal systems to simplify boat management, improve workflows and enable smoother communication and integration with different sales channels – so Navark can focus on what it does best: matching the right boat with the right buyer.
Proximity to the sea – and each other
The collaboration was further facilitated by the fact that our offices are only 300 meters apart. We share both the atmosphere and inspiration of the sea – something that contributed to a close and creative collaboration with a lot of energy.
To capture Navark’s sense of adventure and optimism, we also created a new tagline: “Seas the Day” – a playful yet powerful phrase that reflects the love of the sea and the opportunities each new day at sea brings.
Explore the project
We are really proud of the result and look forward to following Navark’s continued journey.
Check out our branding and web case here.